“Travel is once again becoming an option for many people in the world. However, how the world travels will change – so too will travellers behaviour. Maintaining the advances made over the past few years while offering new products and services to travellers is one of the biggest challenges facing sellers and suppliers.” said Ernesto Sanchez Beaumont, Managing Director, Amadeus Gulf said
He added, “The recovery of travel will thus be built upon a foundation of information and collaboration. In the short term especially, brands need to put aside commercial considerations where possible and work collectively to help restore travellers’ trust in the industry. New forms of private – public partnerships should also be fostered. The bottom line is that the Middle East travel market was incredibly strong before COVID-19 and remains resilient. There is no reason why it can’t come back even better.”