Tourism boards of Germany, Switzerland and Austria host ‘Reach for the Stars’

In collaboration with premium partner Lufthansa Group, more than 200 regional and international key decision makers from the travel trade industry attended the travel trade networking event, to celebrate the conclusion of the ‘Heart of Europe’ Travel Summit; a joint networking-event hosted by the national tourist boards of Germany, Switzerland and Austria prior to the Arabian Travel Market exhibition (ATM) for the very first time.  Entitled “Reach for the Stars”, the lavish evening event took place on the rooftop of the Five Palm Jumeirah Hotel, offering its high-level guests  an outstanding view of the Dubai skyline.

Heinrich Lange, Senior Director Sales, Gulf, Afghanistan and Pakistan, Lufthansa Group, said, “We are delighted to have concluded the Heart of Europe Travel Summit with a tremendously successful networking evening. The GCC is a key focus market for us at Lufthansa Group in view of the strong growth prospects for travel from the GCC to Europe, Switzerland, Austria and Germany in particular, and the event offered us an excellent platform to strengthen our relationships with our customers and partners to reinforce our commitment to this region.”

Highlighting the thrills the European neighbouring countries have to offer, guests were welcomed to experience an authentic culinary journey at the dedicated German, Swiss and Austrian food corners, while being entertained by a live band who traditionally performs at the world famous Oktoberfest in Munich, ‘Die Kirchdorfer’ who played famous tunes from the three countries aiming at inspiring guests to make Germany, Switzerland and Austria their summer holiday destination of choice.

Emphasising the importance of flights connectivity between Europe and the GCC countries, the premium partner Lufthansa Group is proud to be one of the first aviation companies to initiate direct flight between Germany and the Gulf region.   Today, Lufthansa Group offers 41 weekly frequencies between Frankfurt and 6 destinations in the Gulf region featuring Dubai, Jeddah, Riyadh, Dammam, Kuwait and Bahrain.