Radisson Hotel Group reinforces its position across ME

Radisson Hotel Group has started moving towards normality with a host of expansion and opening announcements over the past months. From the first Radisson RED in the region to making history with the appointment of the world’s first female Saudi General Manager in the hospitality industry, Radisson Hotel Group looks back on a year of mixed emotions and many great achievements.

Looking back at 2020, Radisson Hotel Group has announced more than 40 new hotel signings across EMEA, five of which comprising 1,500 keys fall within the Middle East region. With that in mind, Radisson Hotel Group is confident that travel will continue to rebound, and more capital will be invested in the industry from both the private and public sectors. While customer preferences, financial markets, and real estate dynamics may evolve, the group continues to put their owners and guests at the heart of its initiatives. While many hotel groups have put their development plans on hold, Radisson Hotel Group and its shareholders have remained committed towards their ambitions. The group remains focused on its  mission to be recognized as one of the top three hotel brands in the world and the brand of choice for owners, guests, and talent. The recently announced signings re-affirm the group’s commitment to its owners, employees, guests, and partners and further strengthens its global scale of over 1,100 hotels in operation and another 300 in the pipeline.

Elie Milky, Vice President Business Development Middle East, Cyprus, Greece and Pakistan said, “Moving forward we aim to continue expanding our brand architecture covering all product types and hospitality models as we strengthen our presence across the Middle East, primarily through conversions. We have a very proactive and engaging approach with our partners and investors, and we believe in building long-standing relationships with our owners based on trust and responsibility. Our growth journey continues across sub-markets and key owners where we are selectively targeting high profile developments and, where available, benefiting from the tourism funds with some of our major partners where we could add value.”