PIA chooses Amadeus as its long-term distribution partner to drive future growth

These may be uncertain times for the travel industry, but that hasn’t deterred PIA from making Amadeus its mainstay long-term partner in travel distribution. Middle East: Pakistan International Airlines (PIA) has reached a landmark agreement in distribution with Amadeus, giving PIA full access to Amadeus’ global travel seller network. Through this new agreement, Amadeus-connected agencies will now be able to book PIA’s full suite of domestic and international inventory through the Amadeus Travel Platform. Given the unprecedented challenge that the travel industry is facing, never before has distribution strategy and reach been more important for an airline.

“We’ve undertaken a significant transformation programme at PIA, and now we’ve found the right distribution partner with global reach to drive our future growth. This deal brings us international presence in markets we didn’t have to date, ensuring that more travel agencies across the globe can book and sell our offer,” says Abdullah H. Khan, General Manager, Public Affairs Division, PIA.

Speaking on the occasion, Arshad Malik, Chief Executive Officer, PIA, says, “Especially in the current environment, when there is so much uncertainty, a strong partner like Amadeus gives us the technology and distribution capabilities we need to reach our expansion targets. We have made substantial investments to restructure our business the past year, laying the ground to capitalise on our growth potential in both domestic and international markets, and we’re excited about what our partnership with Amadeus will bring.”