Tourism Breaking News
Palladium Hotel Group will be the new official sponsor of Real Madrid Basketball. The Santiago Bernabéu stadium hosted the presentation of the agreement in the presence of the President of Real Madrid C.F., Florentino Pérez, and the CEO of Palladium Hotel Group, Abel Matutes Prats. The agreement, whereby Palladium Hotel Group will sponsor the shirt of Real Madrid Basketball’s first and second team, was confirmed with the signature of the directors and will be in force for the next three sports seasons.
Perez referred to the agreement, “Today is a very important day for our basketball section. We link the real Madrid name to a prestigious company that will help us to be stronger and face new challenges in a stage that is already historic for our basketball team.”
Prats stated, “Today is a historic day for Palladium Hotel Group and we are immensely proud of the trust that Real Madrid has shown in us. It’s a privilege to be associated with a club such as this one, and to do it with a legendary team like the basketball team”.
Palladium Hotel Group’s sponsorship agreement with Real Madrid Basketball shows the great expansion of the group in recent years, as well as the efforts to reposition its brands and their identity. Due to this sponsorship agreement, the hotel group’s logo will appear on the official polo shirt of Real Madrid Basketball´s first team, both for the players and the technical team, as well as on the club’s kit. All these new designs will be available from September 18th in the official stores of Real Madrid, Adidas and other authorised establishments.
