The Department of Culture and Tourism, Abu Dhabi’s UK and Ireland office organised its annual trade roadshow in partnership with Etihad Airways. The team visited Glasgow, Manchester, London and Dublin, showcasing the destination to a total of 330 travel agents. Throughout the roadshow, agents were made aware of all the new exciting offerings in the destination, including the opening of Louvre Abu Dhabi, new hotels under construction and the packed calendar of events the emirate provided, as well as providing attendees with further destination knowledge and advice on selling packages. The UK is the leading European market and the third largest overseas market for Abu Dhabi, with 2017 arrivals (as of September) at 173,103, a 5 per cent increase compared to 2016 figures.
Events kicked off in Glasgow and Manchester, where 140 agents met with stakeholders to gain knowledge about Abu Dhabi. A holiday package to Abu Dhabi was also given out at the event. Held at The Mayfair Hotel in central London, 120 agents attended to network and meet with stakeholders.