‘Ours. Yours’: Bahrain’s new tourism identity

The Kingdom of Bahrain has launched its new tourism identity under the slogan of ‘Ours. Yours’, a step to further develop the tourism sector as a main contributor to the national economy. The new identity was unveiled by the Bahrain Tourism and Exhibitions Authority to the regional market at the Arabian Travel Market (ATM) held in Dubai, United Arab of Emirates.
The Kingdom plans to revamp its access points for foreign visitors including the modernisation program for the Bahrain International Airport which will result in increasing the capacity to 14 million visitors annually and port facilities for yachts that arrive in Bahrain from other countries. The tourism sector’s direct contribution to the GDP in the Kingdom of Bahrain is around $700 million – around 3.6 per cent – according to the statistics published for the year 2015, an increase of up to 9 per cent when compared to 2014. It is also expected that the tourism sector revenues will increase to $1 billion by 2020. The industry currently provides more than 31.5 thousand jobs, accounting for 4 per cent of the total workforce in Bahrain. The total investment in the travel and tourism sector in the Kingdom last year amounted to 280 million.