Tourism Breaking News
Highlights included the announcement of an agreement with VA Group to develop a mixed-use project at the Sultan Qaboos Port waterfront, as well as three new partnerships under the Yiti Integrated Tourism Development: two mixed-use projects with VA Group and Aurelian Group, and a luxury resort under the global Nobu brand with Enevória Development. In addition, a partnership was announced with Oman Agriculture Development Company to develop Janaen Salalah the first integrated agri-tourism project of its kind in the Sultanate. These included luxury hospitality projects, innovative visitor experiences, and new partnerships aimed at strengthening tourism infrastructure, expanding accommodation options, and creating broader opportunities to explore Oman’s natural beauty, heritage, and leisure offerings.
In line with its ongoing commitment to support the tourism sector and expand opportunities for growth, the Oman Tourism Development Company (OMRAN Group) has announced a series of strategic investment partnerships with leading local and international institutions. The announcements formed part of the Group’s 20th anniversary celebrations, held under the patronage of His Excellency Salim bin Mohammed Al Mahrouqi, Minister of Heritage and Tourism, and attended by ministers, dignitaries, partners, investors, and leading figures from Oman’s tourism sector.
The celebration reflected two decades of growth and expansion since OMRAN Group was established by Royal Decree in 2005. Over this period, the Group has become a strategic driver of tourism and economic development, enhancing Oman’s investment competitiveness and creating a sustainable ecosystem of hospitality and infrastructure. OMRAN Group has developed integrated destinations and hospitality assets that combine authenticity with modernity, offering unique experiences that showcase the Sultanate’s abundant tourism potential.
His Excellency Abdulsalam Mohammed Al Murshidi, President of the Oman Investment Authority, said: “This occasion marks an important milestone in measuring the impact of the Authority’s economic diversification efforts through OMRAN Group, by launching strategic investments in the tourism sector — one of the most promising sectors with wide-ranging economic and social returns — and by developing plans to further strengthen this impact in future planning stages. The Authority, through OMRAN Group, is also committed to enhancing the Sultanate of Oman’s position as a leading tourism and investment destination, in line with the priorities of the ‘Economy & Development’ and ‘People & Society’ pillars of Oman Vision 2040.”
His Excellency Azzan Qassim Al Busaidi, Chairman of OMRAN Group, affirmed that the Group will continue to shape the future of the tourism sector in close collaboration with the Ministry of Heritage and Tourism and other government entities, further enhancing Oman’s global tourism standing. He stressed that OMRAN Group remains committed to actively contributing to Oman Vision 2040 while aligning with the National Tourism Strategy.
