Oman Air has introduced a new WhatsApp service which enables its guests to communicate instantly. Clients who opt for this service can now receive their booking confirmations, check-in notifications, boarding passes, flight status updates, in addition to other requested information, directly through the messaging app. The service offers secure, efficient and personalised customer interaction between the airline and the customer, with no third-party interference. Eng Abdulaziz Al Raisi, CEO, Oman Air, said, “Oman Air is increasingly using technology to boost its operations and make the travel experience more stress-free for its guests. This move once again demonstrates our continued commitment to offer our guests with added value and an enhanced travel experience.” Dr Khalid Abdulwahab Al Balushi, Senior Manager, Call Centers, commented, “This Business solution will enable us to reach out to more passengers as it is one of the most popular messaging applications worldwide. The new service will go a long way towards enhancing the customer experience for today’s always-connected customers. Furthermore, the WhatsApp feature is in line with the Oman Air’s journey to digitalisation.”