Ian Phillips CEO – Sharjah National Hotels speaking at the session stated that “There are almost 1100 people from Dubai regularly drove over the months from mid- June to July and August to Khorfakkan. These were people who brought their bicycles and came over to be fit in an area where there was less crowd. So the new trend he stated that they can see is exercising which is quite important to those who want some space and be active. He also mentioned that the drive to Khorfakkan due to infrastructure has really become better than before and spend less time on the drive and more time to enjoy and relax in the destination.”