Tourism Breaking News
Bridgestone Middle East has joined forces with Nile Projects & Trading Company (NPTCO) to launch a new promotional campaign that will encourage more travellers to embark on exciting and safe road trips. The campaign, ‘Rediscover Egypt, Keep Exploring with Bridgestone,’ is also part of the company’s continuing efforts to innovate its customer engagement activities worldwide and keep pace with the market changes brought about by the current pandemic.
The promo is open to all customers who will buy Bridgestone tires from the Jeep service stations of NPTCO. For every purchase of four Bridgestone tires, customers will be given a scratch card containing a range of major prizes – from Jeep mats and tire cover to Bluetooth headset – to make their vacation getaways not only more thrilling but safer as well.
“Tires are critical to ensuring comfort, safety and fuel efficiency. Through this promo, we want to emphasize the importance of routinely checking and changing vehicle tires to ensure secure, happy and memorable road trips for your families and friends. Having reliable tires to accompany you in your road travel gives you peace of mind and confidence,” Stefano Sanchini, Regional Managing Director, Bridgestone MEA.
“Global tourism remains restricted amid the still raging pandemic. While this is so, domestic travels offer us an alternative. This is the time to explore Egypt’s treasures anew while still following the basic precautionary measures. As you go on your road trips, let our tires take you around Egypt. Rediscover the country’s timeless, natural beauty, vibrant culture and rich traditions with Bridgestone tires while enjoying your prizes,” Stefano added.
