Marriott unifies its loyalty programmes

Marriott International has officially unified the Marriott Rewards, Starwood Preferred Guest and The Ritz-Carlton Rewards programmes. For the first time since Marriott International acquired Starwood Hotels and Resorts in 2016, the programmes now operate under one set of unified benefits and one currency spanning the entire loyalty portfolio of 29 brands and more than 6,700 participating hotels in 130 countries and territories. Members are able to seamlessly earn and redeem across the entire loyalty portfolio and achieve Elite status faster with new Elite tiers. Members can now combine their separate program accounts into one at Marriott.com or SPG.com to take advantage of everything Marriott International’s loyalty programmes offer worldwide. Together, the unified programs are richer. Members now earn on average 20 percent more points per dollar spent and have their Elite status recognized consistently at every hotel as they indulge in the elevated benefits they’ve earned. Additionally, members now have the added convenience to book stays throughout the portfolio on Marriott.com, SPG.com, and the Marriott and SPG apps, or by contacting customer engagement centers.
“This is an exciting time for our loyalty members who now have endless inspiration to travel and experience the world to create memories that will last a lifetime,” said David Flueck, Senior Vice President, Global Loyalty, Marriott International. “We merged the incredible earning and redeeming power of Marriott Rewards with the phenomenal Elite benefits of SPG to create one of the richest travel loyalty programs with the most extraordinary global portfolio of hotels – from overwater bungalows, to mountainside ski resorts, to iconic urban landmarks.”