Marriott relaunches Arabic website

Marriott International has announced the re-launch of its Arabic website to enhance the online customer journey of the Arab traveller. With nearly 400 million Arabic speakers in 22 countries, the company is now providing an end-to-end solution for a seamless Arabic booking experience. The relaunch follows the recent announcement detailing the company’s ambitious growth plans for the Middle East and Africa region where it will expand its current portfolio by 50 per cent, and as a result add 30,000 jobs. With such an emphasis placed on the region, the relaunch of its Arabic website is the next step in an exciting growth story. To mark the occasion this Ramadan, Marriott International hosted a Majlis panel joined by Aida Al Busaidy, Director, C2C Marketing & Campaigns at DTCM, Talal Al Rashed, Co-founder Contourage and Hospitality Consultant and Vladimir Dabbah, Vice President, Global Sales MEA at Marriott International. The esteemed panel discussed the importance of catering to the Arab Traveler, who often have a fierce sense of pride and remaining true to their identity. Arab travellers generate more than double room revenue per stay compared to other travellers, and annual revenue per Arab customer is 38 per cent higher than other travelers. In order to cater to the traditional customs of the Arab travelers, symbols of Arab culture should be demonstrated in both communication and on hotel properties.