Malaysia to launch global promotions across the Middle East, Asia and beyond

In an exclusive interview with TravTalkME, Mohd Amirul Rizal Abdul Rahim, Head of Secretariat, Visit Malaysia 2026, highlighted that Middle East is their key target market to increase their revenue and global initiatives to promote Visit Malaysia 2026 are underway. He said, “The Middle East is our key target market to increase revenue in terms of tourism to the country. Visitors from the region are among the highest-spending and longest-staying tourists—on average, they spend 11 days in Malaysia. We see them as a key source for driving tourism revenue.We’re preparing for a major global campaign to promote Visit Malaysia through various campaigns. Creating demand is our priority across different countries and market segments. We want to ensure that people know more about Malaysia through promotions across Middle East, Asia and beyond. Our strategy includes strong partnerships with airlines, OTAs, travel agents, industry players, and MICE groups. We’re also segmenting our markets, particularly targeting luxury travellers, who are a key focus for us. A major announcement is scheduled for World Tourism Day on 27 September 2025, in Malacca, Malaysia. More than 150 countries will participate in both the World Tourism Conference and the World Tourism Day celebrations. We take this opportunity to launch a bigger scale of Visit Malaysia 2026.”