Tourism Breaking News
In a special interview with TravTalkME, Nuwal Fadhilah Ku Azmi, Director International Promotion Division, North and East Asia, Tourism Malaysia shared that efforts are being made to intensify priority markets such as the GCC to drive more opportunities and that they are planning a special event to connect Malaysian sellers with international buyers and media in September this year on world tourism day to further promote about ‘Visit Malaysia 2026’. She added that Malaysia is ramping up its preparations for the Visit Malaysia 2026 campaign, with major initiatives already underway this year. A national priority, the campaign brings together strategic partners from across the hospitality and tourism industry—including hotels, airlines, and media platforms—to amplify Malaysia’s brand on the global stage. “Among the key highlights is Global Meet, a business-to-business (B2B) platform taking place later this year. The event will connect Malaysian tourism sellers with international buyers and media, aiming to boost global awareness and drive business opportunities ahead of 2026. Additionally, Malaysia will host World Tourism Day in Melaka this September, further showcasing its readiness and commitment. Efforts are being intensified in priority markets. While neighboring countries remain strong contributors to tourist arrivals, Malaysia is expanding its focus to China, India, and notably the Middle East—aligning with the Prime Minister’s regional engagement efforts. Long-haul markets like Europe are also a renewed priority.”
To drive this agenda, Malaysia has launched a series of sales missions and workshops. These include recent promotional tours in India, China, and the Middle East, such as the Arabian Travel Market (ATM) and missions to Jeddah and Riyadh. Post-COVID, the push is clear: re-establish Malaysia’s presence in under-engaged regions and aggressively market the country as a top tourism destination. With 2026 on the horizon, Malaysia is going “all out” to ensure the campaign’s success.
