Brand loyalty on the rise amongst travellers

The latest findings by a recent survey by Collinson Group shared that the UAE frequent flyer programme membership is over four times higher than 2014 whereas the hotel memberships have doubled during the past two years. The study reported that there has been a stark rise in loyalty programme membership among the UAE affluent middle class since 2014, particularly in hotel and frequent flyer programmes. Collinson Group surveyed attitudes to programmes run by supermarket and grocery stores, airlines, credit card providers, retailers, hotels, telecom and media companies, coffee shops, and banking. 35 percent are now members of hotel programmes, up from 8 percent and 43 percent hold frequent flyer memberships, up from 20 percent, 40 percent participate in credit card programmes, up from 36 percent and 39 percent are involved in banking programmes, up from 25 percent.