Tourism Breaking News
Louvre Hotels Group (LHG) has announced the relaunch of its Golden Tulip brand, as part of an initiative to roll out new-age hotels that are more lifestyle-oriented and better suited to meet the needs of today’s travellers. To support the relaunch of the four-star brand, Louvre Hotels is investing in the renovation and rebranding of Golden Tulip hotels – including those in the Middle East and North Africa (MENA).
The rebranding initiative involves a complete revamp of the Golden Tulip logo, design guidelines and positioning strategy as Louvre is creating a “New Basics” for the hotels of tomorrow. Born out of an in-depth study of the needs and preferences of the current and next generation of travelers, Golden Tulip’s new sophisticated brand identity – based around the theme of ‘playful business’ – has spurred a set of new design principles to create social hubs and creativity platforms and environments for its guests which in turn would significantly enhance the brand’s appeal and elevate the entire hotel experience.
This philosophy extends to all interior design spaces such as the lobby, food and beverage concepts, rooms and suites as well as the meeting and conference rooms. The goal is to create a shift away from the traditional thinking of how we deliver hotel design and service attitudes, with a fresh, contemporary approach to design that encompasses the creation of integrated public areas that are in sync with the expectations of today’s travelers.
“The rebranding is aimed at blurring the boundaries of work and play to create moments of surprise and delight for our guests,” said Amine E. Moukarzel, President, Louvre Hotels Group MENA. “Technology and the rise of social media have changed the expectations of the modern traveler, who increasingly prefer open, dynamic and social spaces. The rebranding aims to reflect and respond to these trends, and will bring a distinctly modern vision that complements Golden Tulip’s long-standing experience in operating four-star hotels, thus helping set the brand apart from its peers.”
“Design plays a crucial role in providing rich, sensory experiences to hotel guests, and our overarching aim behind this rebranding exercise is to create dynamic spaces that seamlessly blend aesthetic appeal with functionality and comfort, leading to enriching experiences and lasting memories for our guests,” he added.
