Jumeirah launches Zabeel House for curious travellers

Jumeirah Group has launched Zabeel House by Jumeirah in response to the growing travel trend for exploration through travel experiences. Zabeel House will have a strong appeal for this increasing segment of travellers from across a broad demographic, who want to connect meaningfully with their travel destinations. With five management agreements already signed in the United Arab Emirates, Kingdom of Saudi Arabia and United Kingdom, Jumeirah Group is creating an eclectic collection of hotels under the Zabeel House by Jumeirah brand, with a focus on locations at the heart of exciting neighbourhoods.
Hotels under the new brand will offer brilliant basics and unexpected extras set in an upscale environment. The core target market for the brand will be both business and leisure travellers who want a lively base from which to explore. The core design ethos of the Zabeel House brand is centred on the uniqueness of each individual neighbourhood. Each hotel will offer an element of bespoke design, unique features and architectural details. Although positioned as an upscale hotel brand, there is no reference to a particular hospitality category.