Jamaica is planning to build 11,500 new hotel rooms by 2030 as it looks to grow its tourism sector and welcome more visitors from the Middle East, says Donovan White, Director of Tourism, Jamaica Tourist Board (JTB). “We want to attract more travellers from the GCC, so we’re building high-quality hotels with brands they already know and trust,” White said. He explained that many visitors from the Middle East prefer luxury international hotel brands, and Jamaica is working to bring those brands into the country. Jamaica has also been building strong connections with the region through events like the Arabian Travel Market and is exploring new flight options to improve access. To support this growth, the government is upgrading airports, improving road networks, and planning a third international airport, making it easier and faster for tourists to travel across the island.