‘Building the bridge between East and West,’ an exclusive ITB China preview event with more than 60 journalists from China and 15 other countries concluded at the Jin Jiang Tower in Shanghai. Three months before the official opening of ITB China, the new marketplace for the Chinese travel industry, experienced industry professionals shared and discussed their point of view and insights on the Chinese travel industry. Among the distinguished speakers were Dr. Martin Buck, Senior VP Travel & Logistics/Messe Berlin, David Axiotis, General Manager/ITB China, Eduardo Santander, Executive Director/European Travel Commission, John Li, Vice President /Jin Jiang International Hotel Management Co.,Ltd, Mason Ma, General Manager All Region-based Tourism Strategic Marketing & Advertising Department/Ctrip, Frank Wu, General Manager of Overseas Sourcing Center / Tuniu, Tom Jenkins, CEO / ETOA – European Tour Operators Association and Charlie Li, CEO / TravelDaily China.