India becomes Dubai’s top source market with 2.1 million tourists

India retained the top spot on Dubai’s list of source markets in 2017, contributing 2.1 million visitors and becoming the first country to cross the two-million mark in a single year. The country’s performance represented a 15 per cent year-on-year increase and validated, among other factors, the success of Dubai Tourism’s ongoing collaboration with Bollywood superstar Shah Rukh Khan in the #BeMyGuest campaign.
Commenting on the annual performance, His Excellency Helal Saeed Almarri, Director General, Dubai Tourism, said, “Under the visionary leadership of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, the emirate has continued to capture share of the global outbound travel market, complemented by a significant increase in tourism-driven economic contribution to the country’s GDP.”
Driven by India, the South Asia region, in the third place, contributed an 18 per cent share of over 2.8 million visitors, up a strong 10.6 per cent, followed by the Middle East and North Africa (MENA), and North and South-East Asia regions sharing the fourth position, each contributing close to 1.7 million visitors and independently commanding 11 per cent share, the former recording a 3.2 per cent increase and the latter, an impressive 23.6 per cent over 2016 visitation figures.