Tourism Breaking News
IHG Hotels and Resorts announced the signing of franchise agreements with subsidiaries of Aqarat, Kuwait’s real estate company in relation to two new Vignette Collection hotels which will launch IHG’s new collection brand to the Middle East later this summer. The hotels will be managed by United Hospitality Management. The Palm Dubai Beach Resort, Vignette Collection in UAE (162 rooms), and Vignette Collection in Kuwait City (194 rooms) join Vignette Collection’s family of distinctive, elegant, and intriguing luxury and lifestyle hotels. Each Vignette Collection property is unique yet connected by a shared vision to make positive change for people, place and planet. Created for the next generation of luxury & lifestyle traveler, each property is distinguished in its character and design, always with the discerning eye of the thoughtful venturer in mind.
Haitham Mattar, Managing Director, India, Middle East & Africa at IHG Hotels & Resorts, said: “We are thrilled to announce the signing of two remarkable Vignette Collection hotels in Dubai and Kuwait as we continue to expand our luxury and lifestyle portfolio in the region. The partnership with Aqarat and the opening of these hotels marks an important milestone for IHG Hotels & Resorts, as we cater to the growing number of guests who seek luxury experiences that differ from conventional hotel and resort offerings.”
Vignette Collection is IHG Hotels & Resorts first collection brand and the latest addition to its fast-growing luxury and lifestyle portfolio which is now one of the world’s largest with more than 450 open hotels and over 100,000 rooms. It joins IHG’s exceptional portfolio of luxury and lifestyle brands including InterContinental Hotels & Resorts, Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, and Kimpton Hotels & Restaurants.
Vignette Collection gives owners the opportunity to offer guests world-class independent hotels with a distinctive identity, while benefitting from IHG’s global scale and luxury and lifestyle expertise.
Talal Jassim Al-Bahar, Vice Chairman and CEO of Aqarat, expressed his enthusiasm about the partnership with IHG to launch the first two Vignette Collection hotels in the region. “This collaboration aligns perfectly with the evolving preferences of today’s customers who seek unparalleled luxury experiences and a distinctive luxury and lifestyle brand, precisely what Vignette Collection delivers. Considering Dubai’s status as a renowned tourist destination and the continuous growth of Kuwait’s hospitality market, these two Vignette Collection hotels are poised to capture the attention and admiration of both local and international guests. The exceptional offerings and unparalleled experiences that await at these hotels are certain to leave a lasting impression on every discerning traveler. United Hospitality Management (UHM) will operate both properties, which is a leading hotel operator in Europe and the Middle East. With this partnership and the hotels’ exceptional locations, IHG’s robust global systems, technology, loyalty program, and UHM´s expertise in luxury hospitality we are confident that both Vignette Collection hotels will deliver world-class experiences to our guests.”
