Hala China tourism initiative signs first agreements in Dubai

The Hala China initiative, jointly launched by Meraas and Dubai Holding earlier this year, has announced the signing of its first strategic agreements at a press conference at Bvlgari Resort Dubai. The event was organised by Meraas, with support from the Consulate-General of the People’s Republic of China in Dubai, and also saw the establishment of a new Hala China Board of Directors. Dubai-based Emirates Airline was appointed official carrier for Hala China, with plans to develop attractive packages and privileges for Chinese speakers across its seven routes from China. Payment services company Union Pay will be the preferred payment partner for the initiative, with Bank of China also looking to establish long-term economic relationships through its own range of financial services. Other organisations to join the initiative include Dubai Parks & Resorts, Bank of China, China Everbright Group, Union Pay, China CYTS Tours Holding Co, Hikvision, JollyChic, Mafengwo, Utour Group, DYO Consultants, Zhongteng Tianchuang Information Technology and Sino-Union Reserve Investment. The remit of these partners spans banking, finance, travel, tourism, marketing, technology, e-commerce, education, entertainment, and the environment, and will result in direct investment while creating a seamless visitor experience.
With the President of China due to be in the United Arab Emirates later this week, this initiative will further attract Chinese visitors to the United Arab Emirates and further strengthen the relationship between the two nations.