GCC travellers conduct upto 70% of travel research on smartphones

According to a recent Pricewaterhouse Cooper report, global megatrends and their impact on the Middle East’s travel and tourism industry, highlight that travellers in the GCC now do the majority of their holiday research and booking on smartphones and tablets. Smartphone usage for the GCC markets is among the highest in the world, 78 per cent in the UAE and 77 per cent in Saudi Arabia. Due to the ubiquity of high-speed mobile internet, travellers can easily access mobile applications to book flights and hotels online, and compare online reviews.
Wego, a leading travel search website for GCC travellers living in the Middle East, was the first to enter the MENA region by launching fully localised services to meet the needs of a new generation of travellers wanting to shop for and book flights and hotels on their smartphones. “The response from GCC countries to Wego’s fully Arabised websites and mobile apps has been overwhelming,” said Mamoun Hmedan, Wego Managing Director of MENA and India. “Wego has grown rapidly to become the most popular and trusted travel search service in the region with over 10 million monthly visits.”