FRHI’s annual Global Meeting Exchange commenced with B2B meetings at the Fairmont Ajman. The FRHI Hotels and Resorts’ annual proprietary networking forum from June 22-26, 2016, is organised for Global Key account buyers and FRHI hoteliers from Australia, UK, USA, Poland, CIS, Russia, South America, Turkey, France, Germany, Kenya and India. More than 220 buyers are attending this annual meet from FRHI’s Global Key Accounts and prospects – Professional Conference Organizers / senior executives with decision making responsibilities from agencies and corporations, based in USA, UK, Europe, the Middle East, India, Asia Pacific. The main objective of the event is to educate clients and create business opportunities via pre-arranged meeting schedules with buyers. Last year the event was held in Abu Dhabi. Over a period of four days the partners will be able to gain the correct elements, incentives and knowledge to sell the destinations making it a more efficient programme for FRHI Hotels and Resorts.