France launches Arabic website aiming to welcome 100 million tourists by 2020

Atout France, the national French tourism development agency has launched France.fr — the official dedicated Arabic website for France as a destination. With the goal of welcoming 100 million tourists to France by 2020, the Arabic version of the website has been developed to increase interest and footfall from the region. France.fr is fully adapted with the travellers from the Middle East in mind. The content created takes into consideration the cultural nuances and traditions. Besides, social media platforms are also available in Arabic to inspire and encourage followers to share their experiences. User-friendly and optimised for mobile consumption, the new website contains content and information on tourism in France, hotels, restaurants, things to do, culture and heritage, events and museums.
Karim Mekachera, Regional Director, Atout France, Middle East, explained, “Digital innovation is at the heart of our marketing initiatives and we have placed a significant focus on content creation, curation and distribution of the content on France in a number of languages to remain truly connected to people around the world. The website’s aim is to boost France’s appeal as a touristic destination, improving its ranking as a top travel destination for the Arab traveller.”