Fitur Cruises 2025 presents its most comprehensive programme with activities, awards and the participation of major cruise lines

FITUR Cruises, the space dedicated to the world of cruises at the International Tourism Trade Fair organised by IFEMA MADRID, promises a packed programme of activities and presentations aimed at both professionals and the general public with which to discover the latest news and future trends of the industry. Over the five days of the Fair (22 to 26 January), FITUR Cruises, organised by FITUR in collaboration with Cruceroadicto.com, announces different initiatives aimed at showcasing the essence of cruise tourism. Cruise Campus is an innovative system of mini-courses that, in a practical way and with the help of experts in different areas of marketing, communication and even professional travellers, will be dealing with aspects related to the cruise experience from all perspectives.
At the weekend, in addition to the Cruise Campus talks, the popular Cruise Scavenger Hunt sponsored by Intermundial will be taking place, in which teams must solve clues and visit a series of cruise ship stopover destinations throughout the FITUR halls to enter a final draw to win cruises for two, excursion vouchers or travel insurance.
Along with this, on Thursday 23 January, FITUR Cruises will hold the third edition of the Cruceroadicto Awards in an event attended by the finalists in each category. These international awards are the only cruise awards voted 100% by the Spanish-speaking travel community. In this regard, to guarantee that it is the traveller who has the last word, these are the first awards in Spain to be certified by the AENOR quality mark ‘commitment to transparency and impartiality’. The awards will be presented in the categories of best ship, cruise line and port of the year 2024.
Likewise, this edition has an important participation with leading cruise lines, such as Costa Cruises (Italy); Baluma Cruises, representatives in Spain of Celebrity Cruises (United States) and Azamara (United States); NCL Holding, with Norwegian Cruise Line (United States), Oceania Cruises (United States) and Regent Seven Seas (United States) and Emerald Spanic cruise agency and representatives in Spain of Emerald Cruises (Australia) and Scenic Luxury Cruises (Australia). Shore2Shore, a company dedicated to excursions and tours for cruises in Spanish, will also be present.