Experience Hub showcases Yas Island at ITB Berlin to lure the German market

Experience Hub, the trade and promotion arm of Yas Island Abu Dhabi, is participating at the ITB Berlin to further engage and strengthen relationships with the European travel market, while also expanding its network of partners from Europe. Yas Island is positioned to attract a growing number of visitors from across Europe with recent 2018 visitation numbers revealing an increase of 22 per cent in tourists from the United Kingdom, 10 per cent from Germany and a whopping 45 per cent from Russia. “Yas Island delivers a holiday experience unlike any other and that’s what we will showcase to industry leaders at ITB Berlin this year. With attractions that include award-winning theme parks, including the recently-opened Warner Bros World Abu Dhabi and a world-class motor sports facility like the Yas Marina Circuit, which is home to the Formula 1 Abu Dhabi Grand Prix, alongside more than 160 restaurants and Yas Mall, we have a portfolio of entertainment attractions to provide unparalleled holiday packages in the UAE capital,” said Marina Cipriano, General Manager, Experience Hub.”
Experience Hub is managed by expert travel professionals across a wide global network who continuously cultivate collaboration opportunities to source valuable insights into the preferences of travellers from Europe and beyond. Experience Hub’s B2B booking portal provides travel partners direct access to holiday packages and tickets to Yas Island attractions at exclusive rates, among other services, keeping them in the know about the latest experiences and opportunities to enrich their offering to their travellers.
“With our dedicated teams in the UK, Germany, Russia and other international markets, we have found that travellers are keen to experience shopping, dining, culture and the outdoors. With that knowledge, we can create value-added experiences that also complement the Island’s extensive events calendar,” added Cipriano.