Etihad brands five aircrafts with Alibaba’s Tmall and Alitrip for Global Shopping Festival

The latest partnership of Etihad Airways and Alibaba’s Tmall and Alitrip for the Global Shopping Festival 2017 includes five specially-branded exteriors of aircrafts which will depart from Abu Dhabi to four destinations in China – Beijing, Shanghai, Chengdu and Hong Kong. In the coming month, the aircrafts will carry this unique branding to over 40 cities across Etihad Airways’ global network. Tmall’s 11.11 Global Shopping Festival has quickly become the largest and most influential online shopping festival in China.

The partnership executes China’s ‘Belt and Road’ initiative, facilitating economic ties and cultural exchange between China and UAE. At the same time, it takes Chinese culture to Europe, the US and Africa via the Abu Dhabi hub. Etihad Airways continues to build its long-term relationship with Alibaba Group. With access to nearly 200 million registered Alitrip users, the online store has significantly enhanced Etihad Airways’ digital reach in the Chinese market. By seizing the opportunities presented by the Tmall 11.11 Global Shopping Festival 2017, the two parties will expand their innovative partnership across the ecommerce arena.