Emirates revamps its premium offering in First and Business Class

Emirates has refreshed its premium offering with new luxury products in First and Business Class for a more comfortable travel experience. The new products stem from collaborations with BYREDO skincare, Bowers & Wilkins and Emirates’ longstanding partnership with Bulgari for its refreshed amenity kits. Emirates First Class customers will find the BYREDO travel wellness range of skincare in their private suites. The allergen-free and Chamomile collections were exclusively created for Emirates for a relaxing and hydrating experience inflight. The collection by European luxury brand, BYREDO, was first introduced in Emirates’ new fully enclosed suites on the Boeing 777 last year and is now being rolled out across the fleet. All the products in the collection are manufactured using the best raw materials with a distinct focus on craft and quality. To amplify the viewing experience on ice, Emirates’ award-winning inflight entertainment system, the airline is rolling out brand new Bowers & Wilkins Active Noise Cancelling E1 headphones in First Class. These headphones were designed by award-winning audio brand Bowers & Wilkins and created exclusively for Emirates using a unique hybrid noise cancellation technology optimised for the Emirates First Class cabins. The headphones are lightweight and made of the finest materials, including aluminium and sheepskin leather for a comfortable fit. Customers can use the headphones to view up to 3,500 channels of on-demand entertainment on a 32-inch TV screen. The entertainment selection on ice across all classes includes up to 950 movies, 400 TV channels and 2,400 music and podcast channels. The headphones’ sound quality can also be tested on The Bowers & Wilkins Superior Sound playlist, a selection of tracks selected for their acoustic excellence available on ice.