Emirates is partnering with Emaar and enhancing its presence at The Dubai Mall to connect to a broad local and international audience through interactive brand experiences like the Emirates A380 Simulator Experience and KidZania, and new Emirates Official Store retail experiences across different visitor touchpoints and shopping environments. Ultimately, the larger goal is to excite visitors across all ages by delivering a memorable, tangible piece of Emirates and tell the brand story through unique experiences and innovative travel products.
The Emirates A380 Experience, the region’s only public A380 flight simulator has now been relocated to the second floor of The Dubai Mall, adjacent to the Dubai Aquarium & Underwater Zoo. Aviation enthusiasts, amateurs testing their flying abilities and those curious about the full experience of flying an A380, can take command of the cockpit for take-off, cruising and landing at thousands of international airports, including every airport in Emirates’ global network. A qualified instructor will be on hand to guide customers through the full experience. A variety of packages are available, starting from 15 minute sessions all the way to 45 minute experiences.
Shoppers at The Dubai Mall will soon also be able to find Emirates Official Store products at multiple locations popular with visitors looking to discover the Mall’s iconic attractions. Families coming to KidZania will be able to shop Emirates Official Store products at the venue’s entrance, with a range of kids and toddlers Arsenal and Real Madrid kits, cabin crew uniforms and wooden airport sets. Emirates’ best-selling A380 aircraft model in the Expo Dubai 2020 livery will also be available for purchase.