The Tourism Authority of Thailand (TAT) and Emirates Airline, UAE’s leading airline, have signed a Memorandum of Understanding (MoU), which aims to utilise the airline’s global network to further boost inbound tourist arrivals to Thailand, by focusing on the growth of key niche markets and luxury destinations within the kingdom.
Under the Memorandum of Understanding (MoU), Emirates together with Tourism Authority of Thailand will put into effect a range of joint promotions to mutually increase tourism and visibility for Thailand through the Emirates Airline Global Network. The promotions will focus on niche tourism markets such as: Green Tourism, Sport Tourism, Luxury Tourism, Weddings & Honeymoons as well as Medical Health & Wellness. The agreement also involves the possibility of launching a new route from Dubai to other key tourism destinations in Thailand such as Chiang Mai and U-Tapao in Pattaya.
The agreement was signed by Emirates Airline, Senior Vice President of Commercial Operation – Far East, Badr Abbas, and Tourism Authority of Thailand’s Deputy Governor for International Marketing, Europe, Africa, Middle East and Americas, Juthaporn Rerngronasa at a commemorative event at State Room, The Dome – Lebua State Tower, Bangkok. They were joined by Yuthasak Supasorn, Governor of Tourism Authority of Thailand, Chalermsak Suranant, Director of Tourism Authority of Thailand Dubai and Middle East office and other officials from the Tourism Authority of Thailand.