E-travel Middle East 2016 addresses current trends

A two day conference sponsored by Sojern and Sabre, with TravTalk as media partners, offered in-depth insight into some of the most important issues in the industry. Welcome remarks by the event organiser IQPC (International Quality and Productivity Center) stated the importance of taking in to account the rapid changes and making sure that all players adapt to these timely changes. Some of the key areas covered were the challenges and opportunities in online travel, a review of the growing trends in the travel industry from 2012 to 2017, the future of B2B supplier payments in travel, how the leading OTAs use secured ways of payment to ensure safety and several panel discussions on the importance of social media to communicate directly with the future customers.