DWTC welcomes 2.65 Million attendees in 2024, reinforcing Dubai’s Global Leadership in Business Events

Dubai World Trade Centre (DWTC) welcomed 2.65 million event participants in 2024, marking a 7% increase compared to the previous year. The results were driven by a robust calendar of 378 Meetings, Incentives, Conferences and Exhibitions (MICE), business and consumer events reflecting a notable 26% year-on-year growth. DWTC’s flagship Meetings, Incentives, Conferences, and Exhibitions (MICE) segment experienced significant growth, increasing from 107 events in 2023 to 135 MICE events in 2024. These events collectively attracted 2.03 million attendees, reflecting an impressive 30% year-on-year growth. International participation at MICE events soared to over 942,000 attendees, representing 46% of the total MICE attendees, reinforcing Dubai’s global appeal as a top global business destination.
These sector-leading exhibitions and events saw participation of 58,665 exhibiting companies, representing a 9% increase over last year. A significant 77% of these exhibiting companies were international, further reinforcing Dubai’s ability to consistently draw international companies and businesses. The surge in foreign business participation to MICE events in Dubai furthers the aspirations of the Dubai Economic Agenda “D33”, to cement Dubai’s position as one of the top three cities for business and tourism, globally.
Commenting on the outstanding results, H.E. Helal Saeed Almarri, Director General of Dubai World Trade Centre Authority, said: “Our 2024 achievements reflect growth – not just in numbers, but in strengthening Dubai’s global market position. The remarkable increase in international participation underscores growing confidence in Dubai’s dynamic business ecosystem and DWTC’s role in fostering meaningful commercial connections. Our continued success in attracting new-to-market events across diverse sectors reaffirms Dubai’s unique appeal as a global hub where innovation meets opportunity. This momentum fuels our confidence as we drive forward with our ambitious venue expansion strategy to meet increasing global demand.”