Dubai witnesses 41.4% rise in Chinese visitors

Dubai has seen a surge of 41.4 per cent in overnight Chinese visitors from 2016 to 2017 combined with a number of key agreements signed with major players in China. Now one of Dubai’s fastest growing source markets, closing the first five months of 2018 with a record 400,547 visitors, this growth is predicted to continue in 2018. Speaking ahead of Chinese President Xi Jinping’s visit to the UAE this week, HE Helal Saeed Almarri, Director General of Dubai Tourism, said, “Our approach to engaging Chinese tourists is two-fold, with landmark partnerships, investments and marketing activities undertaken in 48 cities across China, partnered with a city-level China-readiness strategy in Dubai to enhance the experience of Chinese tourists. The introduction of visa-on-arrival for Chinese nationals in 2016, working in conjunction with the increase in air capacity by national carriers from China – currently standing at 30 flights a week, a 13% increase in non-stop seat capacity in 2017- has also contributed to rapid growth.”
Earlier this year, Dubai Tourism signed an agreement with Huawei, one of China’s leading smartphone manufacturers, in January which pre-loads devices with both user-generated and official cinematographic content of Dubai.