Tourism Breaking News
Dubai Tourism continued to expand its reach across Japan targeting segmented demographics through strategic activations, marketing campaigns and ongoing trade and business partnerships with key industry players. In order to drive awareness and consideration around Dubai as a holiday destination among Japan’s target market, the department identified women and senior citizens as key drivers in the travel and tourism space. Furthermore, building on the city’s commitment to ensure ease of accessibility, Japanese visitors benefit from daily flights from Tokyo Narita, Tokyo Haneda and Kansai International Airport in Osaka.
Issam Kazim, CEO of Dubai’s Corporation of Tourism & Commerce Marketing (DCTCM) said, “2018 saw sustained growth from the Japanese market as we welcomed more than 100,000 overnight visitors a year for the very first time.” Working to deliver an enhanced travel experience for Japanese visitors to the emirate, Dubai Tourism has partnered with H.I.S., a market leading travel agency in Japan to provide easy access to Dubai’s travel products and information though sales and retail promotions across major Japanese cities. Furthermore the department conducted a number of highly targeted marketing activations to highlight the city’s varied offerings to diverse audiences across Japan, including key broadcast projects that explored the city’s innovation in culture, sustainability and technology, as well as ongoing familiarisation trips and media events to highlight the city’s distinctive elements.
