DTCM introduces revenue management training for hospitality professionals

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has developed an interactive training programme led by prominent industry experts to help ensure Dubai’s resilient hospitality sector continues to maintain global price competitiveness. The Revenue Management Workshop programme will bring together hotel revenue managers, reservation managers, sales and marketing managers for a hands-on and practical session, to share fundamental best practices in yield management and forecasting, in addition to monitoring applications and tools.
The programme spread across 24 workshop sessions, facilitated in partnership with InsightsOut, specialises in both research and revenue management across the hospitality and service industry. With the aim of training 600 professionals, each session has been designed to host a maximum of 25 participants in a personalised and immersive learning environment. Trainees will be educated on key aspects of revenue management including data analysis, optimising demand and evaluating industry standards to set best possible pricing strategies.
H E Helal Saeed Almarri, Director General, Dubai Tourism said, “With hospitality roles quickly evolving to meet the needs of a fast-paced industry, understanding revenue management tools and how to apply the concepts to manage inventory and rates remain key to designing effective strategies to thrive in prevalent market conditions. Such training programmes are therefore crucial as we look to further empower Dubai’s hotel industry professionals to play a larger role in contributing to the city’s thriving tourism landscape and ultimately drive better revenue.”