Tourism Breaking News
As one of ATM’s longest-standing partners, Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) marked the 26th year of its participation in showcasing the emirate’s diverse tourism offerings to the local and international travel trade community at this year’s Arabian Travel Market (ATM). Dubai Tourism was joined by over 300 representatives from government bodies, hotels, destination management companies and tour operators. The Dubai stand showcased the breadth of the emirate’s ever-evolving destination portfolio, as well as highlighted an upcoming pipeline of new experiences through numerous interactive activations and content-rich displays. The strategic platform also brought together an extensive network of industry stakeholders across the public and private sectors to strengthen new and existing in-market trade partnerships. In support of the show’s 2019 focus on technological innovation, the state-of-the-art stand will embrace disruptive innovation by providing unique and immersive experiences to visitors, all designed to showcase the city’s unique and attractive tourist proposition for diverse market segments.
Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM) said, “ATM plays a key strategic role in helping Dubai Tourism provide insights into the emirate’s dynamic tourism proposition to international, regional and local travel, tourism and hospitality decision makers. We are delighted to extend our reach this year by hosting more than 300 buyers from around the world to explore how to maximise our combined potentials. Our activations and on-stand experiences will build on the technological innovation theme of this year’s show, and we look forward to highlighting the scale of the activities that continue to build on our ‘digital, mobile and social first’ agenda.”
This year, visitors to the Dubai stand could explore a dedicated ‘EMAAR Zone’ with a new Virtual Reality (VR) system, introduced in partnership with Dubai Future Foundation and Dubai Future Accelerators to provide a glimpse into how VR technology is transforming the travel and tourism industry as the demand from travellers looking for new experiences continues to grow. Meanwhile, the ‘Attractions Zone’ showcased the city’s exciting experiential attractions including Dubai Frame, Hysteria, La Perle by Dragone, Seawings, HERO OdySEA, Hot Air Balloon, Platinum Heritage, Aventura Park and more.
