Dubai Summer Surprises to be held from June 22 to August 4

Dubai’s annual citywide summer celebration, Dubai Summer Surprises (DSS) is set to return to the city from June 22-August 4, 2018, offering a six-week extravaganza of sales, retail experiences and events. Organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), the 21st edition of the popular summer event will feature a line-up of spectacular sales, retail experiences, chances to win and weekly performances to keep the family entertained this summer.
Ahmed Al Khaja, CEO, DFRE said, “Dubai Summer Surprises is one of the most popular events on Dubai tourism’s retail calendar, and we are excited to announce this year’s dates. Together with our partners across the emirate, we are putting the final touches to a jam-packed, six-week schedule of sales, retail promotions and events that we know will make Dubai the ultimate summer destination.  We encourage residents to stick around for the summer and experience the full line-up of not-to-be-missed surprises we have in-store!”
The highlights of this year’s DSS include a mega Opening Day 12 Hour Sale, a daily Deal of the Day (DOTD) offer, weekly Weekend Destination surprises and the Final Weekend Sale.