In keeping with its strategy to receive 1 million cruise tourists by 2020-21, Dubai Cruise Tourism has signed an MoU at the Arabian Travel Market (ATM) to launch the Dubai Cruise Committee, which confirms the implementation of a collaborative framework designed to consolidate the city’s position as ‘cruise hub of the region’. The Dubai Cruise Committee is a strategic network of leading industry partners; Dubai Tourism, DP World UAE Region FZE, Emirates Airline, The General Directorate of Residency and Foreigners Affairs – Dubai, and Dubai Customs. This newly-signed MoU demonstrates each organisation’s commitment to work together to increase the number of cruise tourists to Dubai.
As well as agreeing to work together to sustain the emirate’s position as a leading winter cruise destination, the Dubai Cruise Committee discussed and approved business development strategies to secure long term contracts with existing clients and attract new cruise lines to use the emirate as their winter home port in the region. The committee also agreed to work to extend Dubai’s cruise season further into the summer months, to appeal to additional market segments around the world.
Commenting on the newly-signed MoU, Hamad Bin Mejren, Senior Vice President, Dubai Tourism, said, “Dubai has been instrumental in pioneering cruise tourism in the region, and our success could not have been achieved without our close working relationships with both the public and private sectors. This landmark agreement signed by the Dubai Cruise Committee will ensure that international cruise lines will receive an end-to-end support for their plans in Dubai.”