Tourism Breaking News
Dubai Summer Surprises this year unveiled that they have partnered with over 100 plus hotels and attractions for their latest campaign aimed at special activities to residents and visitors curated for every family member. Opening this weekend it will last until 1st September 2024. Curating an exceptional line-up of thousands of exceptional offers and sensational things to do, see, and explore, Dubai is gearing up to transform this summer into a season of endless possibilities at pocket-friendly prices and great value for anyone and everyone. The iconic Dubai Summer Surprises (DSS) returns for its biggest and most exciting edition from 28 June to 1 September, promising residents and visitors a summer well spent with reduced prices, unbeatable promotions, and big savings.
Organised by Dubai Festivals and Retail Establishment (DFRE), the city will come alive for 65 days of non-stop fun with a jam-packed calendar of electrifying events, incredible shopping experiences, brilliant bargains, thousands of offers and things to do, alongside astounding prizes, diverse gastronomy, and never-seen-before hotel and attraction offers.
Commenting on the launch of DSS 2024, Ahmed Al Khaja, CEO of Dubai Festival & Retail Establishment (DFRE), said: “This year’s Dubai Summer Surprises features the biggest summer line-up launched to date. Promising a memorable summer for everyone, we’ve designed an exceptional DSS programme that features thousands of offers and things to do for everyone, from families to friends and couples, and from value seekers and luxury explorers to adventure hunters. Catering to every preference and price point, Dubai has set out to outdo itself yet again as it offers a compelling alternative to traditional summer destinations, with world-class entertainment, endless offers, exciting adventures, and a vibrant culinary scene. We aim to make Dubai an unparalleled experience for residents and visitors this summer, delivering on the objectives of the D33 agenda to make Dubai one of the best places to live and work in the world. This wouldn’t be possible without the unwavering support from our partners, who actively work with us to ensure that DSS comes back bigger and better every single year.”
DSS OPENING WEEKEND
To kick off the season of endless summer fun, the DSS Opening Weekend Celebrations will light up Dubai’s malls on 28 and 29 June. Visitors can expect electrifying live entertainment, featuring a dynamic mix of music, dance, and performing arts. City Centre Mirdif will feature captivating acts by Norwegian dance group Quick Style, Jordanian indie band Autostrad, Jordanian-Palestinian singer and songwriter Dana Salah, Iraqi–Canadian singer and songwriter Ali Gatie; while Mall of the Emirates will see DJ Keza, DJ Tala Samman, and DJ Sonya spin their beats alongside dance performances by Hallway Boyz, Moto Dancers, and a Bharatnatyam and Hip-Hop Fusion. Dubai Festival City Mall will host dazzling parades, mesmerising dances, and captivating stilt walkers as they create an unforgettable summer atmosphere.
Music aficionados will get a chance to enjoy three opening weekend concerts with a stirring line-up of artists. Glittering, power-packed musical concerts will take Dubai by storm during the opening weekend of DSS. Legendary performers Georges Wassouf and Al Shami will set the stage on fire at the Coca-Cola Arena on 28 June. Three of the biggest sensations of the rapping world – Xzibit, D12, and Obie Trice – will grace the stages of the Coca-Cola Arena on 29 June; followed by Ethiopia’s biggest pop star Teddy Afro, who will perform at the venue on 30 June.
Deal hunters and bargain lovers should mark their calendars for the DSS 12 Hour Sale on 28 June. From 10am to 10pm, visitors can grab whopping discounts of up to 90 per cent off across more than 100 brands at Majid Al Futtaim malls and shop till they drop as they splurge on everything from fashion, and homeware to beauty, electronics, and more. Participating malls include City Center Al Shindagha, City Centre Deira, City Centre Me’aisem, City Centre Mirdif, and Mall of the Emirates.
Dubai’s favourite summertime destination, Modesh World, will add to the excitement with its 25th anniversary grand celebrations this year, welcoming the young and the young-at-heart to create unforgettable memories at one of the region’s largest indoor entertainment and amusement facilities. Families and children can expect a celebratory atmosphere brimming with endless excitement, thrilling live entertainment, unmissable events, fun and interactive workshops, and amazing giveaways. Kids can join Dubai’s beloved Modesh and his friend Dana for unforgettable adventures across 170 exhilarating rides and attractions, including an all-new Inflatable Park and Animal World Play Area, more than 100 arcade games and VR experiences, soft play areas, and much more. Plus, all taste buds are catered to with over 20 dining options, including a one-of-a-kind experience at the Modesh Cafe.
The DSS opening weekend will also see the launch of Movie Magic brought to you by DSS at all Roxy Cinemas across Dubai. The cinemas will be abuzz with activity during the opening weekend, where families can catch their favourite films on the big screen, complete with unlimited popcorn refills. Kids can unleash their creative genius via arts and crafts, face painting, games, and more. The wonderland of movie magic will continue throughout the summer, with a packed calendar of world premieres, special screenings and events, celebrity appearances, and much more. Visitors can expect daily surprises, win instant prizes, receive unexpected treats, and enjoy delicious combo deals on tickets and snacks.
