Tourism Breaking News
Dubai Festival City Mall and LEGO Middle East have joined forces to bring to the UAE the Middle East’s largest LEGO Festival in celebration of the 25th anniversary of Dubai Shopping Festival. The festival, running from January 8 to March 14, 2020 promises visitors of all ages an exceptional family friendly experience with the array of fun activities its offering and the first ever LEGO Ninjago-themed IMAGINE show. Visitors can enjoy all the activities featured in the seven LEGO zones that include: LEGO City, LEGO Friends, LEGO Duplo, LEGO Ninjago, LEGO Technic, LEGO Architecture, LEGO Shadow Runner and LEGO Jungle. Each of these zones celebrates a popular LEGO brand and offers exciting experiences from building a life-sized sculpture, trains, snow man, fire engine or even a Burj Khalifa model.
Steven Cleaver, Director, Shopping Centers Dubai, Al-Futtaim Malls said, “We are confident that launching the Middle East’s largest LEGO Festival will bring an unrivalled experience to our visitors with its fun-packed activities and the thrilling new LEGO Ninjago-themed IMAGINE show. LEGO is one of the most popular global brands that resonates with both children and adults and a key driver to why we decided to bring this phenomenal festival to Dubai on this occasion.”
Urszula Bieganska, Head of Marketing, LEGO Middle East & Africa, added, “We have created the seven unique zones at the festival to build genuine connections with visitors through engaging and interactive experiences inspired by their favorite LEGO brands and characters. We’ve tailor-made the festival activities and created a special journey with the aim of ensuring everyone, no matter what age, has an incredible time. Fans of our popular Ninjago characters will enjoy seeing them come to life for the first time through the impressive record-breaking IMAGINE projection that embraces the power of fire, laser and light.”
