Dubai-based Action Hotels’ 4th property to open in Australia in 2018

Action Hotels, developer and asset manager of branded three- and four-star hotels in the Middle East and Australia, has selected Novotel as the brand partner for its new hotel, Novotel Melbourne South Wharf located at the Melbourne Convention and Exhibition Centre. The property marks Action Hotel’s fourth hotel in Australia and the third in Melbourne. It is pegged to open Q1 2018 with 347 rooms, 30 more rooms than originally announced, making it the second largest hotel in Action’s portfolio. Action’s total operating rooms and development pipeline now stands as 3,214 rooms. Action has built a long-term strategic relationship with AccorHotels and the Novotel Melbourne South Wharf is the 13th hotel together – nine are operating – and it is the second Novotel-branded hotel for Action. Novotel is one of AccorHotels’ midscale brands, comprising 480 hotels and resorts across 59 countries.

Sheikh Mubarak A. M. Al Sabah, Founder and Chairman of Action Hotels said he is delighted to be partnering with AccorHotels once again. “The Novotel Melbourne South Wharf, which is ideally located to service the largest convention centre in the Southern hemisphere. We are very excited about this addition to our Australian portfolio and the potential of this hotel which will offer premium midscale accommodation with best-in-class customer service and quality in a highly sought-after business and leisure destination,” he said.