DTCM’s sustainability initiative with Jumeirah

Dubai’s Department of Tourism and Commerce Marketing (DTCM) introduced its innovative Hospitality Sustainability Board Game to all hotels under the Jumeirah Group. Around 40 professionals from hotels under the Jumeirah Group and students of Emirates Academy of Hospitality Management participated in the event held on October 4. The Board Game is an important awareness tool of the Dubai Sustainable Tourism (DST) initiative launched by Dubai Tourism that aims to encourage hotels in the emirate to focus more on eco-friendly practices and efficiently manage their resources. More than 400 participants from over 150 establishments in Dubai played the game so far during events and roadshows organised by Dubai Tourism. The latest game was hosted by Peter Stubbs, Director of Compliance & HSE, Group & Corporate, Jumeirah Group while Solaiman Al Rifai, Senior Project Manager, Tourism Development and Investments, Dubai Tourism made a presentation on DST and explained the mechanics of the game. The Board Game was developed jointly with Emirates Wildlife Society-WWF, one of four key partners of DST initiative.