DTCM & partners aim to achieve goals of tourism vision 2022-25

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has provided an outlook of the industry to stakeholders and partners, highlighting the positive year-to-date international visitation, sharing destination insights and drawing attention to the innovative marketing initiatives that have been launched to further boost visitor numbers. Dubai Tourism also discussed ways of increasing collaboration with its partners, and emphasised the importance of aligning with, and leveraging all efforts including the hosting of Expo 2020 Dubai to achieve the goals of Dubai’s Tourism Vision 2022-25.

The strategic meetings were held recently between HE Helal Saeed Almarri, Director General, Dubai Tourism and key executives from leading entities in the travel and hospitality sectors including Emirates, flydubai, Jumeirah, Marriot International, IHG, Al Habtoor Group, Atlantis, The Palm, and Emaar Hospitality Group. HE Helal Saeed Almarri, said, “Such strategic meetings serve as a platform to highlight various marketing campaigns and initiatives launched by Dubai Tourism to attract more visitors to the city. We would also like our partners to be aligned with the various developments in the industry and to take advantage of the diverse campaigns and all efforts that are being made to realise the goals of Dubai’s Tourism Vision 2022-25.”

Neal Jones, Chief Sales & Marketing Officer – MEA, Marriott International, said, “We strongly believe in the future of Dubai and under the vision of its leaders, Dubai Tourism does a remarkable job of positioning and evolving Dubai as an international business and leisure hub.”

Pascal Gauvin, Managing Director, India, Middle East and Africa, IHG, said, “We have a deep understanding of the country’s unique culture and business environment and an exceptional partnership with Dubai Tourism, who have been extremely focused on building Dubai as a destination with a lot to offer to regional and international travellers. We are looking forward to facilitating the Dubai Expo 2020 in terms of attracting more visitors and offering them great guest experiences in our hotels. “