DTCM participates in annual recycle campaign

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has successfully participated in the ‘Recycle Reforest Repeat’ campaign, launched by the Emirates Environmental Group (EEG), to contribute to the national objective of reducing the level of wasted paper consumed. This, in turn, helps combat wide spread desertification, with colleagues at the department achieving results above and beyond their target, responsible for recycling 280 kg of paper during the course of one month. As an accredited UN organisation, Emirates Environmental Group (EEG) has collaborated with the United Nations Convention to Combat Desertification (UNCCD) in its efforts to restore degraded soils. The project has reinforced the need to preserve the environment by constructively engaging the community, challenging companies, academic institutions, families and individuals to a month-long mission “Recycle. Reforest. Repeat.” to collect as much wasted paper as possible to contribute to an overall campaign target.
Commenting on the programme, Yousuf Lootah, Executive Director – Tourism Development & Investments, Dubai Tourism said, “Supporting initiatives such as ‘Recycle. Reforest. Repeat’ is a key enabler to help transform Dubai into a more sustainable working environment. Encouraging effective resource management by reducing the amount of wasted paper is the first step in empowering employees towards more sustainable business practices and we were delighted to extend our support to the Emirates Environmental Group to help achieve this shared vision.”