DTCM installs high-tech airport installation to inspire transit passengers to travel in Dubai

Passengers travelling through Dubai International (DXB) can now virtually explore Dubai and experience the wide array of offerings available, as a new, technologically-advanced digital installation has been set up in Terminal 3, Concourse A, that creates and sends to passengers a tailor-made two-day Dubai itinerary based on the passengers’ interests and preferred experiences via email. Launched by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), in collaboration with Dubai Airports and Emirates Airline, the activation, titled ‘MyDubai Experience’ in reference to the emirate’s hugely successful local advocacy movement, is designed to provide a futuristic and innovative way for travellers to discover and learn more about the city without setting foot outside the airport. The ultimate goal is to inspire the millions of transit passengers passing through DXB to revisit Dubai in the near future by showing them everything they can experience during a holiday in the city.
Located in one of the busiest parts of the terminal and measuring an impressive 6 metres in height and 4 metres in diameter, the new installation comprises state-of-the-art LED tiles positioned to create five 360-degree rings, each exhibiting a variety of photographic, video, social media and user-generated content that has been carefully curated to draw the attention of passers-by and optimally showcase the Dubai proposition. The rings can either work together to produce a single large visual, or operate independently to create a collage depicting a multitude of different Dubai experiences and offerings.