DTCM appoints Claviger to drive growth from GCC and Egypt

Dubai’s Department of Tourism and Commerce Marketing (DTCM) has appointed Claviger to promote Dubai as a destination and increase arrivals from across the GCC and Egypt. Claviger will leverage its in-market presence across the GCC and Egypt to promote Dubai as a prime destination for leisure travellers. Its dedicated sales force of market experts will highlight the exceptional Dubai calendar of events and tourism and hospitality attractions that the destination has to offer.

Appointing Claviger will give DTCM access to an extensive network of travel industry professionals as it targets increased tourist numbers from Saudi Arabia, Bahrain, Kuwait, Oman, and Egypt. DTCM will also call on the company’s expertise to further develop Dubai as an important brand and destination of choice for GCC and Egypt holidaymakers. KSA is one of the GCC’s highest traffic generators for Dubai, with 1.56 million [AAS1] Saudis visiting the city in 2019. As the second highest volume driver for the GCC, Oman secures fourth spot in 2019 with a sharp 24.3 per cent spike to deliver over a million visitors. While Egypt remains in the top 20, with 314,000 visitors all demonstrating potential to positively impact tourism traffic in 2020.

Speaking about the representation agreement, Hoor Al Khaja, Acting Associate Vice President for International Operations at DTCM said, “Dubai remains amongst the most preferred destinations for tourists from the region. Appointing Claviger is part of Dubai Tourism’s commitment to its source markets and our ongoing strategy to attract even more visitors from GCC and Egypt to Dubai, year-on-year.”