‘Discover Aseer’ highlights its unique offerings for its visitors

‘Discover Aseer’ one of the distinctive new destinations in Saudi Arabia’s tourism scene focusing on the cultural heritage and natural diversity of the region showcased its unique offerings for the first time at the third edition of Saudi Tourism Forum. Hatem Al-Harbi, Chief of Tourism at ASDA, said: “We are happy to announce the participation of ASDA through its tourist identity, “Discover Aseer”, for the first time at the STF to highlight Aseer’s unique offering as a tourist destination. We aim to create authentic and sustainable tourism experiences that strengthen our past and shape our future. Our participation today also sheds light on Aseer as an all-year-round tourist destination where the region aims to activate three seasons throughout the year, namely Spring, Summer and Winter seasons, in addition to its natural and cultural elements, various activities and activations, and ambitious future projects. We are also supporting and empowering destination companies, hospitality companies and owners of heritage villages, by enhancing their presence within the “Discover Aseer” pavilion to enhance tourism development opportunities of various kinds in the region.” By 2030, the region’s annual number of visitors is expected to reach 9.1 million, with 26 billion riyals contributing to tourism GDP. It also aims to strengthen relationships with key stakeholders, both locally and internationally in the tourism sector, and will support opportunities that are aligned with the region’s economic and sustainable growth strategy.