Czech Republic forays into Middle East market

Monika Palatková, Managing Director, Czech Tourism, has announced a partnership with VFS Global in order to enter the GCC market. She says, “We have been working closely with VFS Global in India since the end of 2016 and it has proven to be successful in establishing the Czech Republic as a tourist destination in India. I am pleased to announce the expansion of our cooperation into another strategic region, the Middle East. Today, we have entered into a contractual partnership, based on which VFS Global will implement several promotional activities focused on the leisure and MICE segments in the Middle East.”

She added, “Prague, the beautiful capital city of the Czech Republic, is extremely popular with tourists but there is so much more this wonderful country has to offer the discerning Indian travellers. The central promotional theme of Czech Tourism in 2017 has been Baroque. The year 2018 will be a period of celebration for the Czech Republic because it marks 100 years from the establishment of the independent country; the main focus will be monuments, places and traditions related to this period.”